Amazon Black Business Accelerator | A Guide on How to Apply

Amazon Black Business Accelerator | A Guide on How to Apply

Amazon’s Black Business Accelerator is dedicated to helping build sustainable equity and growth for Black entrepreneurs by enabling their success as sellers. Are you interested in applying for this latest opportunity? If so, read on to learn how to apply.

About the Program

Amazon launched the Black Amazon Business Accelerator in June 2021. The goal of Amazon is to help black businesses in the U.S. grow to lend support in the fight against racism and inequality. Selected fellows will have the opportunity to grow their business with access to financial support, strategic business guidance and mentorship, and marketing and promotional support. 


Also | Apply For the ongoing Google Kickstart Competition for 2021


Benefits of the Amazon Black Business Accelerator

  • Free strategic advisory services for up to one year. 
  • A $500 credit for New Amazon Professional Sellers.
  • All Black Business Accelerator participants will be offered a grant in the form of a year of strategic advisory services. Account managers will provide coaching and mentorship to assist with your business growth.
  • Up to $400 in advertising credits. If you create or maintain an active campaign (Sponsored Products, Sponsored Display, or Sponsored Brands) through your seller account, within 1 year from enrollment in the Black Business Accelerator, Amazon Advertising will automatically apply promotional clicks of $100 to your account within two weeks of taking such action. You will obtain another $100 in promotional clicks every 3 months if you have an active campaign, up to $400 or 1 year in the Black Business Accelerator, whichever comes sooner. 
  • Complimentary imaging services for up to 50 products to help elevate your products and ensure a professional presentation to customers. 
  • Cash grant opportunities for select sellers, offered in partnership with Hello Alice, an organization dedicated to helping entrepreneurs launch and grow their businesses.


Also | Apply for the Coalition for Digital Skill Award 2021



  1. You must be based in the U.S.
  2. The business must be black-owned. Generally, this means that the business must be at least 51% Black-owned, managed, and controlled.
  3. You must have an Amazon Professional Sellers account.
  4. You must have a physical product(s) ready to promote and sell.
  5. You must have uploaded a valid minority-owned business registration or certification to their account in Seller Central available at the National Minority Supplier Development CouncilU.S. System for Award ManagementU.S. Small Business Administration, or SupplierGATEWAY, demonstrating the business is Black-owned based on the criteria of the certifying body.


There is no deadline to enroll in Amazon’s Black Business Accelerator. Once you have your product developed and ready to promote and sell on Amazon, then you can enroll in the Black Business Accelerator to help launch your selling business.

How to Apply

To learn more about the program and apply, please visit the official Amazon Black Business Accelerator Webpage.


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